“Acqua di Gio”. Giorgio Armani, 1998.

Rate: 20 points (out of 20).

Olfactory Family: Aquatic Aromatic.

Le Nez: Alberto Morillas.

Armani’s must successful perfume is now celebrating its 20th anniversary! Acqua di Gio is, still, the ultimate summer cologne every man can get, I think. No chance about that! It was thought during Giorgio Armani’s vacation summer at Pantellerie as a summer fragrance that would inspire young boys in the late 90’s but it would not be aligned to a generation: it is a multi-generation perfume, having consumers from all ages.

10074Alberto Morillas’ portfolio is full of major perfume hits: 212 for Carolina Herrera, Tommy Boy for Tommy Hilfiger, Pleasures for Estée Lauder and Panthere for Guerlain, just to quote a few… In 1996 he is assigned to develop his first fragrance for the house Armani and the name would have to be Acqua di Gio.

Referred as one of the 13 perfumes in the 90’s, Acqua di Gio is a modern perfumery classic for many reasons, namely the growing demand for Nature-oriented fragrances and, in particular, to the Sea. The leading concept of this perfume is, naturally, freshness: a fresh fragrance for a customer that is getting more and more concern about his personal toilette, comfort and good looking. The presence of floral and aquatic accords deploys the customer to a vacation experience, near the Ocean. It is as simple as that!

The simplicity of the fragrance is transported to a modest bottle and package where you can acknowledge the elegance and charm of the modern man, without many props or large illusions, in clear straight lines, white background and a textured package and lettering.

 Recomended to: all men, without a Great impulse for modern perfumes and with an outgoing attitude, definitely. Use it as your summer cologne, preferentially, but it is a shrewd daily fragrance as well.

Top Notes: Citrines, Aquatic Notes, Jasmine, Bergamot and Nerolli.

Base Notes:  Rose, Violet, Peach and Mignonette.

Heart Notes: White Musk, Cedar, Oak Moss, Patchoulli and Amber.

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